Step 1 of 9

11%
  • Business lifestyle

  • Struggling
    1 - 2 - 3
    The life of an entrepreneur appealed but the reality isn’t living up to your dream. You aren’t sure it’s what you want to do for the rest of your life
  • Frustrated
    4 - 5 - 6
    You know being an entrepreneur is for you, you’re just spending 80% of your time on tasks you hate
  • Successful
    7 - 8 - 9
    You have clients but are constantly swapping time for money. If you stop working, you stop earning
  • Freedom
    10 - 11 - 12
    You love working on your business. It delivers your purpose and fulfils you. You can choose to do the work you want to while the rest of the business runs without you
  • Ideal clients

  • Struggling
    1 - 2 - 3
    You find it hard to get clients. Your sales conversion rate is very low and when you do convert, the clients don’t stick around
  • Frustrated
    4 - 5 - 6
    You’ll work with whoever asks because you need the money. Given the choice you would sack some of your clients
  • Successful
    7 - 8 - 9
    Most of your clients are just what you are looking for but you are struggling to find more of them
  • Freedom
    10 - 11 - 12
    All of your clients are your favourites. They value the services your business provides and pay on time without quibbling the bill, providing you with a constant stream of referrals
  • Cashflow

  • Struggling
    1 - 2 - 3
    You don’t even pay yourself every month, let alone have cash left over to invest
  • Frustrated
    4 - 5 - 6
    You have a list of things you want to invest in for your business but never seem to get all the cash together to do it
  • Successful
    7 - 8 - 9
    You have cash reserves but when you spend it’s more fire-fighting than planned investment
  • Freedom
    10 - 11 - 12
    You have an investment budget for marketing, team and technology that you stick to and review regularly
  • Personal finances

  • Struggling
    1 - 2 - 3
    You often don’t take any money out of the business because it needs everything to stay afloat. Sometimes you have to put money in
  • Frustrated
    4 - 5 - 6
    You skip paying yourself fairly regularly, or only take money as and when it is available with no certainty about when you can next pay yourself
  • Successful
    7 - 8 - 9
    You consistently pay yourself, but would have little left over for luxuries, treats and entertainment
  • Freedom
    10 - 11 - 12
    You have the financial security and the lifestyle you always dreamed of
  • Team

  • Struggling
    1 - 2 - 3
    You do everything yourself which means you work really long hours and spend lots of time doing tasks you hate/are not good at
  • Frustrated
    4 - 5 - 6
    You have one or two key people who help but don’t want to take the risk of recruiting anyone so you do lots of admin/marketing/finance tasks yourself
  • Successful
    7 - 8 - 9
    You have a core group of people who take most of the pressure off, but you don’t enjoy people management/don’t think you’re good at managing your team
  • Freedom
    10 - 11 - 12
    Your team is awesome! You spend your time doing only what you love to, safe in the knowledge that everything else is taken care of
  • Values

  • Struggling
    1 - 2 - 3
    You don’t know your values and you find it hard to trust people to get involved in your business
  • Frustrated
    4 - 5 - 6
    You have an understanding of your values and recruit your team based on them, but you still find it hard to delegate because you like to be in control
  • Successful
    7 - 8 - 9
    Your team is recruited on values, but your clients and collaborators aren’t aware of them
  • Freedom
    10 - 11 - 12
    You and your team live your values every day. You don’t work with anyone – team, client or collaborator – who doesn’t share your values
  • Choice

  • Struggling
    1 - 2 - 3
    You can’t see how you can run your business differently. Every day feels like Groundhog Day
  • Frustrated
    4 - 5 - 6
    You have plans to grow your business but are constantly in delivery mode – you never find time to work on, not in, your business
  • Successful
    7 - 8 - 9
    Your business growth plan is robust but you need support to help you make the changes from a mentor who has been there and done that
  • Freedom
    10 - 11 - 12
    You have the freedom to choose how your business grows e.g. taking it international, selling, growing or franchise. You have a clearly defined plan and support
  • Exit plan

  • Struggling
    1 - 2 - 3
    There’s no way you could ever sell your business. If you wanted to exit you would just have to stop working. There’s no value to anyone else in the business you’re building
  • Frustrated
    4 - 5 - 6
    You know when you want to stop working but haven’t got your head around how to create a business that’s worth anything to anyone else
  • Successful
    7 - 8 - 9
    You have a plan and have made progress on creating a business that runs without you. You haven’t fixed a time frame for when you would like to exit, or a clear idea of who you could sell to
  • Freedom
    10 - 11 - 12
    You understand your business’s value and have identified potential buyers and a timeline for sale. The business is systemised, has guaranteed recurring income and is not dependent on you, which makes it valuable to someone else
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