Trusted Coach Directory

How effective are your sales and marketing skills?

Having spent a lot of time and money training to be a great coach, the next step is to get out there and find clients who will benefit from your coaching skills.

Developing a coaching business can be frustrating. There are so many activities to do to build a client base, starting with filling your pipeline with prospects. Steps include; understanding your target market, creating your proposition, getting in front of your ideal clients and then securing the business at the right price. And a lot more in between, while enjoying the process.

Where are the gaps?

How are you getting on? You may be doing well with some aspects, but falling short on others.

We have identified 8 factors that are essential for building a successful coaching practice. Find out where the gaps are in your sales and marketing skills, to help you identify which ‘success factors’ you need assistance with. After all, that’s what you do with your clients before you start working with them!

Consider the statements assigned to each Success Factor.

Rate yourself on where you are today, and then consider where you would like to be in 12 months time. (You may need to use the scroll bar on the right hand side to move down the page.)

Step 1 of 9

Success Factor 1 - Clarity and focus on target market
Struggling

1 - 2 - 3

You can coach anyone on anything, but struggle to explain exactly what you do and who you do it for.
Frustrated

4 - 5 - 6

You kind of have a niche, which changes often as you worry you might miss out on other markets.
Successful

7 - 8 - 9

You have a clear niche but can still get distracted by other opportunities, which confuses prospects as to what you do.
Game Changing

10 - 11 - 12

You are clear & focused on who you love to work with, what their challenges are, and the results you help them achieve.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

Success Factor 2 - Confidently demonstrates own credibility
Struggling

1 - 2 - 3

You find it difficult to blow your own trumpet and believe there are other, much better coaches out there than you.
Frustrated

4 - 5 - 6

You know you do a good job, but worry that others may find you arrogant if you ‘brag’ by sharing your success stories.
Successful

7 - 8 - 9

You are confident about sharing your achievements, but not sure how to differentiate yourself from other coaches.
Game Changing

10 - 11 - 12

You are known for being a qualified, experienced coach & for your specialist areas. You stand out from the crowd.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

Success Factor 3 - Fills pipeline with ideal clients
Struggling

1 - 2 - 3

You find it difficult to access your ideal clients and don’t know where to find and connect with them.
Frustrated

4 - 5 - 6

You know where to find your ideal clients but you’re not doing anything to connect with them.
Successful

7 - 8 - 9

You are finding some of your ideal clients but you don’t have a system to connect with them.
Game Changing

10 - 11 - 12

You have a system to fill your pipeline and you are successfully connecting with them.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

Success Factor 4 - Effective marketing activities
Struggling

1 - 2 - 3

You are dipping in and out of various marketing activities and don’t know which, if any, are working effectively.
Frustrated

4 - 5 - 6

You have started to put a marketing plan together, but haven’t got round to implementing it.
Successful

7 - 8 - 9

You have a marketing plan which you have implemented but some of the activities drain your energy.
Game Changing

10 - 11 - 12

You are clear on which marketing activities you enjoy & work for you, and get results from implementing these.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

Success Factor 5 - Clear and consistent online profile
Struggling

1 - 2 - 3

You know you should be using social media but not sure which platforms to use or how to use them.
Frustrated

4 - 5 - 6

You are using various social media platforms sporadically with inconsistent messages & some profiles need updating.
Successful

7 - 8 - 9

Your online platforms are saying the same message, but you are struggling to get client enquiries.
Game Changing

10 - 11 - 12

You have a streamlined and up to date online profile, and have a system in place get enquiries from your ideal clients.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

Success Factor 6 - Clear/ structured offering, correctly priced
Struggling

1 - 2 - 3

You sell coaching sessions one at a time. You are not sure whether you’ve got the pricing right.
Frustrated

4 - 5 - 6

You have created coaching programmes, but struggle to quote the fees you think you should charge.
Successful

7 - 8 - 9

You have created a coaching programme and are happy with your fee structure but sometimes end up discounting.
Game Changing

10 - 11 - 12

You tailor your coaching programmes accordingly and quote with confidence, getting the fees you deserve.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

Success Factor 7 - High conversion rate from prospect to client
Struggling

1 - 2 - 3

You shy away from ‘selling’ to prospects for fear of appearing pushy, and have a low conversion rate.
Frustrated

4 - 5 - 6

You know how to have a sales conversation but at the end you don’t like to ask for the business.
Successful

7 - 8 - 9

You get a reasonable conversion rate but it’s rather hit and miss.
Game Changing

10 - 11 - 12

You have a clear process in place to secure the business following your sales conversations.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

Success Factors 8 - Part of a supportive coach community
Struggling

1 - 2 - 3

You feel lonely and isolated, trying to build a business from your spare room, and may be thinking of giving up coaching.
Frustrated

4 - 5 - 6

You are aware of coach networking groups available but haven’t joined any yet.
Successful

7 - 8 - 9

You are part of networking and coaching groups but feel you could be getting more from them.
Game Changing

10 - 11 - 12

You are part of a community of fellow coaches who understand your challenges & they provide business and personal support.
How would you rate yourself today on a scale of 1-12?
What is your ideal score in 12 months time on a scale of 1-12?

One final step before we send you your scores and comments, which will enable you to take your business to the next level with greater clarity, confidence and capability.
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Results text 1-3
Are you struggling? It sounds as though you are approaching your marketing in a haphazard way, overwhelmed with all the things you feel you should be doing, and finding it difficult to know what to focus on. It can be lonely and isolating running a coaching practice, when you really want to be busy using your coaching skills and making a difference in the world. You’re not alone. Because we talk to so many coaches in this situation, we have teamed up two Marketing and Sales experts – Chantal Cornelius from Appletree Marketing and Jackie Jarvis, author of Quick Win in Sales & Marketing. They can help you to uncover what you need to focus on next, to grow your coaching business. Are you… <ul> <li>Feeling over loaded with too many marketing options and confused about what to do first?</li> <li>Concerned that you’re wasting time, money and effort on marketing that might not work?</li> <li>Wondering what’s stopping you from attracting, winning and retaining clients?</li> </ul> Then they can help! On 13 & 14 September Chantal and Jackie will be running the Get More Coaching Clients Masterclass, which they have created especially for coaches. They are both very experienced in working with coaching businesses just like yours. If you would like to find out if you’re eligible to take part in this very special Masterclass, <a href="http://appletreeuk.com/products/get-more-coaching-clients-two-day-masterclass/">click here</a>.
Results text 4-6
Feeling Frustrated? It sounds as though you are making some progress with your marketing activities, but there are still obstacles getting in the way. You know what you should be doing, but there simply isn’t time to do everything, and you’re not sure if you’re focusing on the right things.   It can be lonely and isolating running a coaching practice when you really want to be busy using your coaching skills and making a difference in the world. You’re not alone. Because we talk to so many coaches in this situation, we have teamed up two Marketing and Sales experts – Chantal Cornelius from Appletree Marketing and Jackie Jarvis, author of Quick Win in Sales & Marketing. They can help you to uncover what you need to focus on next, to grow your coaching business. Are you… <ul> <li>Feeling over loaded with too many marketing options and confused about what to do first?</li> <li>Concerned that you’re wasting time, money and effort on marketing that might not work?</li> <li>Wondering what’s stopping you from attracting, winning and retaining clients?</li> </ul> Then they can help! On 13 & 14 September Chantal and Jackie will be running the Get More Coaching Clients Masterclass, which they have created especially for coaches. They are both very experienced in working with coaching businesses just like yours. If you would like to find out if you’re eligible to take part in this very special Masterclass, <a href="http://appletreeuk.com/products/get-more-coaching-clients-two-day-masterclass/">click here</a>.
Results text 7-9
You’re Successful! It sounds as though you are making great progress with your marketing activities and being relatively successful. But there are still obstacles getting in the way, and niggling questions that you would like answered. How do you differentiate yourself from other coaches? How can you systemise what you offer? How do you get the fees you deserve? How do you convert more enquiries? It can be lonely and isolating running a coaching practice, when you really want to be busy using your coaching skills and making a difference in the world. You’re not alone. Because we talk to so many coaches in this situation, we have teamed up two Marketing and Sales experts – Chantal Cornelius from Appletree Marketing and Jackie Jarvis, author of Quick Win in Sales & Marketing. They can help you to uncover what you need to focus on next, to grow your coaching business. Are you… <ul> <li>Feeling over loaded with too many marketing options and confused about what to do first?</li> <li>Concerned that you’re wasting time, money and effort on marketing that might not work?</li> <li>Wondering what’s stopping you from attracting, winning and retaining clients?</li> </ul> Then they can help! On 13 & 14 September Chantal and Jackie will be running the Get More Coaching Clients Masterclass, which they have created especially for coaches. They are both very experienced in working with coaching businesses just like yours. If you would like to find out if you’re eligible to take part in this very special Masterclass, <a href="http://appletreeuk.com/products/get-more-coaching-clients-two-day-masterclass/">click here</a>.
Results text 10-12
You’re Game Changing! Congratulations! It sounds as though you are making great progress with your marketing activities, and the results speak for themselves. Even though you’re doing well, you might still have a few niggling questions that you would like answered. How do you differentiate yourself from other coaches? How can you systemise what you offer? How do you get the fees you deserve? How do you convert more enquiries? And it can be lonely and isolating running a coaching practice, when you really want to be busy using your coaching skills and making a difference in the world. You’re not alone. Because we talk to so many coaches in this situation, we have teamed up two Marketing and Sales experts – Chantal Cornelius from Appletree Marketing and Jackie Jarvis, author of Quick Win in Sales & Marketing. They can help you to uncover what you need to focus on next, to grow your coaching business. Are you… <ul> <li>Feeling over loaded with too many marketing options and confused about what to do first?</li> <li>Concerned that you’re wasting time, money and effort on marketing that might not work?</li> <li>Wondering what’s stopping you from attracting, winning and retaining clients?</li> </ul> Then they can help! On 13 & 14 September Chantal and Jackie will be running the Get More Coaching Clients Masterclass, which they have created especially for coaches. They are both very experienced in working with coaching businesses just like yours. If you would like to find out if you’re eligible to take part in this very special Masterclass, <a href="http://appletreeuk.com/products/get-more-coaching-clients-two-day-masterclass/">click here</a>.
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How effective are your sales and marketing skills?

Where are the gaps?

Step 1 of 9

Success Factor 1 - Clarity and focus on target market

Success Factor 2 - Confidently demonstrates own credibility

Success Factor 3 - Fills pipeline with ideal clients

Success Factor 4 - Effective marketing activities

Success Factor 5 - Clear and consistent online profile

Success Factor 6 - Clear/ structured offering, correctly priced

Success Factor 7 - High conversion rate from prospect to client

Success Factors 8 - Part of a supportive coach community